Current:Home > ContactAdidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye -Secure Growth Academy
Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
View
Date:2025-04-19 16:09:48
Adidas has begun selling off sneakers that were created in partnership with the artist Ye (formerly Kanye West) before the German sportswear company cut ties with the celebrity.
Adidas says a "significant amount" of money made from its remaining inventory of the "Yeezy" brand sneakers will be donated to organizations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's brother.
Adidas ended its partnership with Ye in October, after he made a string of antisemitic remarks.
It's still unclear whether Ye will receive any profits from the shoes, which currently range in price from $70 to $260 a pair and went on sale in the U.S. on Wednesday.
The company says it consulted with "a diverse group" of employees, organizations and consumers before deciding what to do with the leftover product. Adidas said it followed through on committed production orders even after the partnership was terminated in order to protect supply chain partners.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
In April, investors announced they would sue Adidas over Ye's remarks, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
NPR's Emily Olson contributed reporting.
veryGood! (23664)
Related
- Moving abroad can be expensive: These 5 countries will 'pay' you to move there
- 4 arrested in California car insurance scam: 'Clearly a human in a bear suit'
- Beyoncé has released lots of new products. Here's a Beyhive gift guide for the holidays
- What Just Happened to the Idea of Progress?
- See you latte: Starbucks plans to cut 30% of its menu
- Hurricane-stricken Tampa Bay Rays to play 2025 season at Yankees’ spring training field in Tampa
- Blake Snell free agent rumors: Best fits for two-time Cy Young winner
- How Alex Jones’ Infowars wound up in the hands of The Onion
- Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
- Halle Berry Rocks Sheer Dress She Wore to 2002 Oscars 22 Years Later
Ranking
- Have Dry, Sensitive Skin? You Need To Add These Gentle Skincare Products to Your Routine
- Burt Bacharach, composer of classic songs, will have papers donated to Library of Congress
- Judge hears case over Montana rule blocking trans residents from changing sex on birth certificate
- Jax Taylor Breaks Silence on Brittany Cartwright Dating His Friend Amid Their Divorce
- Spooky or not? Some Choa Chu Kang residents say community garden resembles cemetery
- Dramatic video shows Phoenix police rescue, pull man from car submerged in pool: Watch
- Louisville officials mourn victims of 'unthinkable' plant explosion amid investigation
- Watch out, Temu: Amazon Haul, Amazon's new discount store, is coming for the holidays
Recommendation
Scoot flight from Singapore to Wuhan turns back after 'technical issue' detected
Conviction and 7-year sentence for Alex Murdaugh’s banker overturned in appeal of juror’s dismissal
Jennifer Hudson, Kylie Minogue and Billy Porter to perform at Macy’s Thanksgiving Parade
Conviction and 7-year sentence for Alex Murdaugh’s banker overturned in appeal of juror’s dismissal
Bodycam footage shows high
Florida State can't afford to fire Mike Norvell -- and can't afford to keep him
Dozens indicted over NYC gang warfare that led to the deaths of four bystanders
Craig Melvin replacing Hoda Kotb as 'Today' show co-anchor with Savannah Guthrie