Current:Home > ScamsThe economics of the influencer industry, and its pitfalls -Secure Growth Academy
The economics of the influencer industry, and its pitfalls
View
Date:2025-04-12 15:04:11
When you were little, what did you want to be when you grew up? An astronaut, a doctor or maybe a famous athlete? Today one of the most popular responses to that question is influencer – content creators who grow their following on Tik Tok, Instagram and YouTube and monetize that content to make it their full-time job.
In a lot of ways influencing can seem like the dream job - the filters, the followers, the free stuff. But on the internet, rarely is anything as it appears. From hate comments and sneaky contracts to prejudice and discrimination, influencers face a number of hurdles in their chosen careers.
This week we're bringing you two stories from our daily show The Indicator on the promise and perils of the multi-billion dollar influencer industry.
This episode was produced by Corey Bridges and Janet Woojeong Lee. It was engineered by Robert Rodriguez and Katherine Silva. It was fact-checked by Sierra Juarez and Dylan Sloan. Emily Kinslow was the podcast coordinator for this series. Viet Le is The Indicator's senior producer. Kate Concannon edits the show. Our acting executive producer is Jess Jiang.
Help support Planet Money and get bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney.
Always free at these links: Apple Podcasts, Spotify, Google Podcasts, NPR One or anywhere you get podcasts.
Find more Planet Money: Twitter / Facebook / Instagram / TikTok / Our weekly Newsletter.
Music: "Super-Fi," "Slick City Chic," and "Floating."
veryGood! (5346)
Related
- Israel lets Palestinians go back to northern Gaza for first time in over a year as cease
- Avalanche lose key playoff piece as Valeri Nichushkin suspended for at least six months
- Cannes set to unfurl against backdrop of war, protests and films
- Investigators continue search for the hit-and-run boater who killed a 15-year-old girl in Florida
- A Mississippi company is sentenced for mislabeling cheap seafood as premium local fish
- Incumbent Baltimore mayor faces familiar rival in Democratic primary
- New Mexico to stand in for California as McConaughey stars in film about a 2018 deadly wildfire
- Comet the Shih Tzu is top Toy at Westminster Kennel Club Dog Show
- Romantasy reigns on spicy BookTok: Recommendations from the internet’s favorite genre
- Why King Charles III's New Military Role for Prince William Is Sparking Controversy
Ranking
- Israel lets Palestinians go back to northern Gaza for first time in over a year as cease
- Cavaliers star guard Donovan Mitchell misses Game 4 against the Celtics with a strained left calf
- Wildfire in Canada forces thousands to evacuate as smoke causes dangerous air quality
- Chris Hemsworth Reveals What It’s Really Like Inside the Met Gala
- NFL Week 15 picks straight up and against spread: Bills, Lions put No. 1 seed hopes on line
- Proposed Minnesota Equal Rights Amendment draws rival crowds to Capitol for crucial votes
- Maine governor declines to remove sheriff accused of wrongdoing
- Proof Gavin Rossdale Isn’t Beating Around the Bush With Girlfriend Xhoana X
Recommendation
South Korea's acting president moves to reassure allies, calm markets after Yoon impeachment
Middle school assistant principal arrested in connection to triple homicide case from 2013: Reports
Scrutiny still follows Boston Celtics, even if on brink of eliminating Cleveland Cavaliers
Halle Berry Poses Naked on Open Balcony in Boyfriend Van Hunt's Cheeky Mother's Day Tribute
Juan Soto to be introduced by Mets at Citi Field after striking record $765 million, 15
Maine governor declines to remove sheriff accused of wrongdoing
The Nebraska GOP is rejecting all Republican congressional incumbents in Tuesday’s primary election
Florida man who survived Bahamas shark attack shares how he kept his cool: 'I'll be alright'