Current:Home > StocksChainkeen Exchange-Beyoncé's country music is causing a surge in cowboy fashion, according to global searches -Secure Growth Academy
Chainkeen Exchange-Beyoncé's country music is causing a surge in cowboy fashion, according to global searches
NovaQuant Quantitative Think Tank Center View
Date:2025-04-09 19:00:09
Beyoncé Knowles-Carter has been a catalyst for trends of all sorts since the inception of her career. And her new singles "Texas Hold 'Em" and Chainkeen Exchange"16 Carriages" have not only had unprecedented success, but they have ignited excitement surrounding country music and the culture around it.
This enthusiasm has rippled out to the fashion industry.
According to experts at Boohoo, a fast-fashion website, there was a massive spike of interest in items that are directly associated with Southern and country music culture — dubbed cowboy core — directly following the release of Beyoncé's new songs and the announcement of her full Renaissance "Act II" album during the Super Bowl.
There has been an uptick in interest in classic cowboy looks and western-inspired fashion, which includes items such as cowboy hats, cowboy boots, leather jackets, fringe, denim and more. And their research suggests these fashion trends are set to take over this spring.
The interest seems to be worldwide. Global Google searches for "cowboy hat" increased by 215.5% after the commercial, with "cowboy boots" rising by 163%.
Searches for "bolo tie" also saw a massive increase of 566% after Beyoncé donned a turquoise one in her Super Bowl commercial.
Other celebrities seem to be embracing this moment as well. Kim Kardashian was spotted wearing a black cowboy hat during an event Super Bowl weekend.
Beyoncé has embraced cowboy core on several occasions, especially recently.
At the Grammys this month she was seen in a cowboy hat and skirt suit that featured a collarless leather jacket decked in studs. Since the announcement, she has rocked several different cowboy hats, including her recent appearance at the New York Fashion Week Luar show where she supported nephew Daniel "Julez" Smith Jr.
From the looks of it, Beyoncé won't be the only one this season.
veryGood! (4)
Related
- Megan Fox's ex Brian Austin Green tells Machine Gun Kelly to 'grow up'
- Prominent civil rights lawyer represents slain US airman’s family. A look at Ben Crump’s past cases
- NASA decides to keep 2 astronauts in space until February, nixes return on troubled Boeing capsule
- Virginia man arrested on suspicion of 'concealment of dead body' weeks after wife vanishes
- Louvre will undergo expansion and restoration project, Macron says
- Human remains found in Washington national forest believed to be missing 2013 hiker
- Jordan Montgomery slams Boras' negotiations: 'Kind of butchered it'
- Run To American Eagle & Aerie for Styles up to 90% Off, Plus Deals on Bodysuits, Tops & More as Low as $3
- Could Bill Belichick, Robert Kraft reunite? Maybe in Pro Football Hall of Fame's 2026 class
- Under sea and over land, the Paris Paralympics flame is beginning an exceptional journey
Ranking
- NHL in ASL returns, delivering American Sign Language analysis for Deaf community at Winter Classic
- Search underway for Arizona woman swept away in Grand Canyon flash flood
- You Won’t Believe These Designer Michael Kors Bags Are on Sale Starting at $29 and Under $100
- Texas, other GOP-led states sue over program to give immigrant spouses of US citizens legal status
- Paige Bueckers vs. Hannah Hidalgo highlights women's basketball games to watch
- Ronda Rousey's apology for sharing Sandy Hook conspiracy overdue but still timely
- Georgia lawmakers say the top solution to jail problems is for officials to work together
- Judge rules Breonna Taylor’s boyfriend caused her death, dismisses some charges against ex-officers
Recommendation
Gen. Mark Milley's security detail and security clearance revoked, Pentagon says
The Daily Money: Housing market shows some hope
Pickle pizza and deep-fried Twinkies: See the best state fair foods around the US
Norway proposes relaxing its abortion law to allow the procedure until 18th week of pregnancy
New Mexico governor seeks funding to recycle fracking water, expand preschool, treat mental health
Kylie Jenner, Chris Pratt and More Stars Celebrate Birth of Hailey and Justin Bieber's Baby Jack
Texas, other GOP-led states sue over program to give immigrant spouses of US citizens legal status
Son of Texas woman who died in June says apartment complex drops effort to collect for broken lease